One does not need to be an expert in coding these days in order to build a successful website. Over a decade ago, the development and creation of a website started to become simpler and user friendly with the advancement of online blogs such as WordPress that helped users simply point and click to choose the format and layout of the desired tone and representation of their website.
Before this time, it was important for a website builder to almost be privy to software development in order to build a solid, well represented website. Coding, graphic design and publishing skills were necessary in order to deliver the demand of websites that were professional and able to successfully communicate the desired message its founder wanted.
The simple aspect of building a website today has now become its hindrance as anyone can now, easily, go online and publish anything without rhyme or reason. Some are used as a photo journalism blog, others are used to display family photos, while still others are used to just express a single thought or idea.
Those wanting to build a huge client base and, ultimately, bring in revenue or support for their organization will need to stay ahead of this herd of users by utilizing new tools and skills when building their website.
One of the biggest things a user will need to take part in is in emulation. It is important to look at the most successful websites and find what is working for them. If your business is horticulturalist, for example, you’ll want to visit a search engine and search for other horticultural companies. You’ll want to see which are the top results and what are those top results doing on their website. Also, feel free to reach out to those companies and ask for honest advice on how they run their website. Some may not want to share, but, if asked properly, you’d be surprised at the knowledge an individual is willing to give.
When it comes to building a successful website today, here are the top things you’ll want to consider:
- Search Engine Optimization
- Personal Command of the English Language and Writing Skills
- Business goals
Taking into account these six things will help you understand all that needs to be involved with the creation of your website.
The audience of your website is important to take into account as you’ll need to know what type of person will be visiting your site. If, for example, your audience is educated adults above forty, you’ll want to make sure that the message you’re conveying uniquely speaks to those individuals. If your audience is young adults between 18 and 25, your message will be communicated in an entirely different manner than the educated adults above forty.
Search Engine Optimization is a relatively new field of expertise that the internet realm has discovered to be essential in the life and success of a website. This takes into account what people are searching for and how better to serve those people when searching for it by being able to direct them to your website. The great thing about Search Engine Optimization is that, essentially, its free marketing. If you’re able to master it, your website will have multiple visitors on a regular basis and, as a result, turning into clients, customers or supporters.
Design of the website plays into who your audience is. Again, the Young Adults between 18 – 25 are attracted to something entirely different then the educated adults above forty.
Your personal writing skills can make or break your website. This, however, doesn’t necessarily mean that your website will not succeed. If you’re writing skills are not where you believe they should be, then there are plenty of services that provide content writing for websites.
Lastly, your business goals will take a strong part in how you should approach building your website. If your goal is small scale, keep your website simple. If you want to bring clients in on a larger scale, the work involved in building your website may be more extensive.