When people set out to create their websites, the success of the website itself is measuredby not just the volume of visitors (traffic) that it creates, but also, how many of those visitors actually turn into conversions. A conversion is any visitor that uses a website’s communication application to connect with the website’s ownership or customer service base. The desired amount of conversions a company desires to create is the one final piece you’ll need in order to create a successful website.
While it may seem apparent that every website owner would want as many conversions as possible, the user will want to take into account the amount of conversions the business is able to handle. If the user’s business is on a small scale and the user is unable to service as many clients as a large scale business would, the user is not going to want to create that large of a site. Essentially, the user will want to create a website that parallels the amount of business they can handle taking into account that the more pages a site has, the more content will be created for those sites, therefore (if the content is well written and optimized for SEO) the site will gain more traffic and, as a result more conversions.
Three to five pages of content is a great way to start the website if your business operations are small. If you have a larger operation, you’ll want more conversions to be able to support that size of an operation so the content on your website should be greater to attract more traffic.
Also, when it comes to business goals and how it pertains to building your website, you’ll want to look at the bottom line, your budget. You’ll want to look at how much you’re willing to risk up front or how long you’re willing to wait to earn a profit. Building a successful website will cost money and how much money you’re willing or able to spend will determine what kind of website you’re going to build.
If you’re up front risk is small scale, then the website you build will reflect and the conversion you receive will produce that. Building capital and waiting for the right time to launch your website is crucial in order to get the best ROI (Return on Investment). High ROI equals successful website.
Timing is everything and, again, it depends on your business goals. If your staff is in place and you’re business is ready to go, the last thing you’ll want to look at, before launch, is whether or not your potential customers are on the market for your product or service at the time of your launch. For example, if you’ve just started an online school or educational program, launching your website in the middle of October won’t be as success as launching your website in June or July for most would be visitors will be visiting your website around the semester system of most schools and universities. If you’ve just developed a new toy for children, the best time to launch your website is Black Friday when practically every parent or family member is on the market to buy toys for a child.
To conclude, when it comes to building your website based on business goals, you’ll want to look at the size of your operation, how many conversions you’re able to handle and timing. The size of your web site should parallel the size of your organization so that you’re able to adequately handle the conversions and your website should be launched around the time your potential clients are looking for your business or service.